I is for Inside the Covers

Book covers are important. They are the introduction to your book (This here cover may be a bit of visual schtick but you’re gonna love the actual performance – open up) and the invitation to your potential reader (The Author Invites You to Attend This Splendid Affair.) If you can’t do the art or photography yourself, find someone who can. Someone good – creative, imaginative, technically brilliant, and experienced. This post isn’t about book covers, however, but about what’s inside. If there’s something that really snags at a reader’s craw, it’s an intriguing book cover plastered over a story as feeble as dryer lint. Turns them off that author forever.